Pemanfaatan Media Sosial sebagai Media Pembelajaran Komunikasi Dakwah

Abstract

Advances in science and technology have made our lives easier. Advanced facilities and technology have become a part of all aspects of life. As social media has developed, more and more people have started using it. In particular, social media has become a daily necessity for students in educational circles. Popular social media platforms nowadays include YouTube and TikTok. Social media has many benefits. Not only is it a communication tool, but it can also be used to find material references. It can even improve critical thinking and develop creativity and skills in producing work. This research aims to determine the effectiveness of social media as a learning medium for communication. This qualitative study uses descriptive analysis techniques and library research. The results reveal that social media is a relevant medium for da'wah communication. Using social media as a learning medium and monitoring students is a good idea, considering students' familiarity with social media. Sometimes their virtual world is bigger than their real world. Using social media as a learning medium can further improve learning quality if used to its fullest potential. However, uncontrolled use of social media without filtering information can negatively impact the learning process.

Keywords: Social Media, Learning Media, Preaching Communication.